Elysian

Is Elysian finally the key to customer experience in e-commerce?

The internet has significantly progressed, and customer experience has improved with it. It is quite common nowadays to come across user experience as more and more consumers go through various websites. Despite this, there is a concern that the pick for customer satisfaction for the consumer has not been reached yet.

It is apparent already that e-commerce is has brought a game changer for the brick and mortar store. And it is winning with high certainty.

Because of this, the need to focus on the consumer and what they need should be the priority. However, this may not be so as the e-commerce platforms have focused on other others.

What is the situation on the market?

In today’s environment, it is normal that the level of engagement is directly proportional to the website’s popularity.

For example, Starbucks uses personalization to store data for users’ order patterns. Uber, on the other hand, gives drivers the freedom to work on their own schedule with a user-friendly interface. Apple prides on simple navigation and practical design for all products among other features to achieve customer satisfaction.

These are great examples of what human prefer, to stretch a bit out of their comfort. They want to be confident in their decision making. The only best way to achieve this is through user experience.

In e-commerce, therefore, there is no doubt that the success of the business relates directly to the user experience. It is what makes one business stand out from the competition even as the rapid expansion of companies in the industry is witnessed.

Even though the companies above are established in their positions, there is room for improvement. Especially since up-and-coming companies are offering more technologically advanced services. The established ones have the advantage of brand popularity.

There is much need to use this advantage and integrate new technologies that will take the online navigation experience to the next level. Ones that will increase efficiency and generate vivid graphics that is addictively pleasant to the human eye.

What will Elysian do?

Through artificial intelligence;

There is a need for AI to assist in the progression of the market.  It will help users navigate efficiently through websites with directions to specific areas. Elysian is set to implement AI that will completely revolutionize user experience. It will help create convenient, simple websites navigations, remembrance of previously viewed items, interpersonal interaction and product customization.

In simple terms, this integration will create a better market for more products to be sold. E-commerce businesses that operate in the Elysian platform will see greater growth and better revenue generation.

Through virtual reality;

At the moment, it is still hard to experience the inside of a store from the comfort of your house. Elysian aims to bridge this gap to a point where you may fail to differentiate between reality and virtual reality. Also, users will have the ability to create their own virtual reality for a better experience on e-commerce.

Conclusion

Technology has grown to level that there is no turning back but heading forward. If these innovations are implemented, there would be no boundary to human perception. The efficiency in the e-commerce industry will ensure a complete take-offer from brick-and-mortar stores.

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